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Which of the following is NOT a goal in the adjusting process?

  1. comply with laws and contract

  2. cultivate good customer relations and policyholder retention

  3. control costs

  4. always pay the maximum limit of the policy

The correct answer is: always pay the maximum limit of the policy

The goal of the adjusting process is to ensure fair and accurate claims handling, which includes complying with laws and contracts, cultivating good customer relations and retaining policyholders, and controlling costs. Paying the maximum limit of the policy is not always possible or necessary, as the amount paid should be based on the actual damages and coverage outlined in the policy. Additionally, paying the maximum limit in every case could lead to increased costs and potentially compromise the insurer's financial stability. Therefore, focusing solely on paying the maximum limit is not a goal in the adjusting process.